Travel Trade Readiness Program
Understanding the travel trade
What is the travel trade?
The travel trade – intermediaries such as tour
operators, wholesalers, travel agents, group travel organisers and online travel agents – play a significant role in attracting
visitors to a destination.
Simply put, travel trade is the network of businesses
that form the international travel distribution system.
Trade are buyers and sellers, who in turn sell to both
consumers or other buyers within the network.
Is working with the travel trade important?
Why work with the travel trade
Working with the travel trade is like having an expanded sales team. Here is just a short list of many benefits:
- An expanded distribution network
- Opportunity to build repeat business
- Potential product and service expansion
- Prolong your travel season
- Extended stays and opportunities around these
- Better cash flow and lower risks
- Reach markets and customers more easily
(operators and agents have influence) - Identify like-minded local people and
businesses to collaborate and co-operate
with - Help your destination to further growth
Expand your network
Why Work with the travel trade
Working with the travel trade is like having an expanded sales team. Here is just a short list of many benefits:
- An expanded distribution network
- Opportunity to build repeat business
- Potential product and service expansion
- Prolong your travel season
- Extended stays and opportunities around these
- Better cash flow and lower risks
- Reach markets and customers more easily
(operators and agents have influence) - Identify like-minded local people and
businesses to collaborate and co-operate
with - Help your destination to further growth
Develop a strategy to engage with the travel trade
What do we do to help?
Ask yourself any of the following questions, all of which will be answered during your audit. It is vital that you not only understand the travel trade but also align your business to suit the travel trade and their individual types.
- Do you understand the distribution systems?
- Do you have booking mechanisms in place?
- Do you understand the concept of commissions and net rates?
- Do you understand the different types of travel trade organisations?
- Have you thoroughly researched your target markets?
- Are you prepared to work cooperatively with other businesses?
- Have you allocated resources to work with the travel trade?
Following your audit, the real work begins. How HOOP TRADE Ready program is specifically tailored to your business and a offers a bespoke approach to go through all elements in your audit. Any points which are more relevant to your business or where you feel a higher requirement can be prioritised.
HOOP TRADE
Audit
HOOP TRADE
Ready
HOOP TRADE
Care
READY TO CHAT?
Whether you are simply looking to refresh your website (or build a whole new tourism web design identity!), optimise your workflow & SEO, add a booking engine (the right one!) or looking for new global sales strategies for your tourism business, speak with us and where we can help.