Is SEO important?
What is SEO?
SEO stands for search engine optimisation. In simple terms, SEO means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines.
The better visibility your pages have in search results, the more likely you are to bring attention to your site and gain visitors. Thus, gain more customers and, in the end, profits.
SEO is a fundamental part of your digital marketing mix because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands.
Basically, you need to be visible in the marketplace.