SALES CHANNEL OPTIMISATION
What are sales channels?
New sales opportunities
Think of sales channels as ways your customers can reach you. Sales channels provide the means by which customers are able to make an active decision to book a tour or experience with your company. Mainly, aside from your own website, these will be third party businesses, websites, online travel agents (OTAs) and more.
These third parties play a crucial role in the tour booking mix. However, the questions are plentiful. Which ones are important? What tours do I place where? At what is the cost or commission? Is it worth it? There are so many options & pitfalls.
We’ll help you select the most effective and efficient partners.
So many sales channels - what do I do?
Finding channels that work
Simply sitting on OTAs or other sales channels is not enough. You will need to “rank” on OTAs, have a good relationships with sales partners and keep your tours up-to-date and relevant for each channel.
We’ll ensure you have the best content, configuration, integration and relationships to rank highly and get found on each channel.
Ultimately, your sales channel strategy has to provide profit. And, to be frank, more channels are not always the best option. We’ll help you find the best channels specific to your business and will always have your profitability in mind.
We also have experience with all major OTA admin portals and assist with the set up and management of their tours.
So many sales channels - what do I do?
Finding channels that work
Simply sitting on OTAs or other sales channels is not enough. You will need to “rank” on OTAs, have a good relationships with sales partners and keep your tours up-to-date and relevant for each channel.
We’ll ensure you have the best content, configuration, integration and relationships to rank highly and get found on each channel.
Ultimately, your sales channel strategy has to provide profit. And, to be frank, more channels are not always the best option. We’ll help you find the best channels specific to your business and will always have your profitability in mind.
We also have experience with all major OTA admin portals and assist with the set up and management of their tours.
READY TO CHAT?
Whether you are simply looking to refresh your website (or build a whole new tourism web design identity!), optimise your workflow & SEO, add a booking engine (the right one!) or looking for new global sales strategies for your tourism business, speak with us and where we can help.