Think of sales channels as ways your customers can reach you. Sales channels provide the means by which customers are able to make an active decision to book a tour or experience with your company. Mainly, aside from your own website, these will be third party businesses, websites, online travel agents (OTAs) and more.
These third parties play a crucial role in the tour booking mix. However, the questions are plentiful. Which ones are important? What tours do I place where? At what is the cost or commission? Is it worth it? There are so many options & pitfalls.
We’ll help you select the most effective and efficient partners.