Hoop Tourism Consulting & Design
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SERVICES

SALES-FOCUSED TOURISM WEBSITE DESIGN & LONG-TERM STRATEGIc SERVICES

At Hoop Tourism Consulting & Design we like to keep things simple, offering clear sales-focused solutions to web-based design & tourism strategies for your tourism business. We want you to feel assured that our services provide you with the best results in creative design, on-site SEO, web maintenance and strategic processes as well as training & consulting. 

All our services align eventually: begin with your tourism website design which is intrinsically linked to our on-site SEO & website maintenance offerings – after whicvh we then move onto the real deal: our strategic tourism services to get you the into pole position within your tourism niche. 

Here it is all about linking your website design / business brand to relevant software (e.g. tour booking systems – and believe us, we have vast knowledge in this field – it is a fundamental part of your tour business (even if you do not know it yet)) and processes to create a long-term sustainable tourism business with growing profits.

Our professional web design services specialize in developing custom WordPress websites in Elementor (using a blank theme) for tourism-sector businesses to give greater global presence & beautiful design. Using fresh ideas & innovation, we bring your brand to the fore & provide you with competitive edge. Main features include:

  • Brochure tourism websites & sites built for tour providers and attractions looking to sell tours/tickets online
  • Custom tourism website design for your business incl. designs, fonts, images and more
  • Have a booking engine? We will integrate this seamlessly on your tourism website
  • Fully responsive web design for desktop, tablet & mobile
  • Built in WordPress, an Open Source Content Management System (CMS) giving you 100% ownership of the site 
  • Built with speed & site optimisation in mind (easy to add our SEO & maintenance services)
  • Social media integration (with your accounts)
  • Third party integrations (e.g. CRM, marketing etc.)
  • Live chat & AI bot add-ins
  • Blog / newsletter options
  • Optional hosting / maintenance packages for your tourism website

starting from £1,349.00

Ideal for a smaller budget, one of our web design services includes the use of our very own pre-designed WordPress template from which we can create your own custom website for you. Features include:

  • Pre-built template with added custom designs such as fonts, colours, images etc.) & your own content
  • Have a booking engine? We will integrate this seamlessly on your website
  • Fully responsive web design for desktop, tablet & mobile
  • Built in WordPress, an Open Source Content Management System (CMS) giving you 100% ownership of the site
  • Built with speed & site optimisation in mind (easy to add our SEO & maintenance services)
  • Social media integration (with your accounts)
  • Third party integrations (e.g. CRM, marketing etc.)
  • Live chat & AI bot add-ins
  • Blog / newsletter options
  • Optional hosting / maintenance packages

starting from £749.00

Your website is arguably the most important aspect of your online marketing. It brings together information on you and your business and also forms your sales pitch and potential delivery tool of your services.

However, maybe you are not receiving the attention your site deserves or you are not getting the booking numbers you would like. Our site audit will focus on all the relevant things a customer is looking for in a website, from user friendliness/experience (UX), content & ease of booking ability to page speed & on-site SEO. Your audit will include:

  • user friendliness ratings (per page) & suggestions for change if required
  • Page speed assessment & report
  • Tips on website content specific to your web pages
  • Basic SEO check-up (the more detailed SEO is highlighted below)
  • Customer journey (ease of booking, readability, website navigation)
  • Final report & analysis with easy-to-implement changes to create a better site & customer experience

£249.00 per website

If we design a new website for you within 6 months of your audit, we will take the amount paid for the audit off your website design cost.

We have a wealth of experience with regards to content & design focussing on the right type of client you are looking to impress. Some of the things we can do for you:

  • Creation, design & integration of live chatbots to include automated, intelligent & meaningful conversations with your customers (intelligent scheduling assistant and let customers select a time when you’re both available) into your website
  • Live chat integration into your website
  • Digital artwork
  • Brochure materials
  • Blog posts & content management
  • Social media management
Contact Us

CREATIVE WEB DESIGN

Tourism Website design - our services

CREATIVE WEB DESIGN

Our professional web design services specialize in developing custom WordPress websites in Elementor (using a blank theme) for tourism-sector businesses to give greater global presence & beautiful design. Using fresh ideas & innovation, we bring your brand to the fore & provide you with competitive edge. Main features include:

  • Brochure tourism websites & sites built for tour providers and attractions looking to sell tours/tickets online
  • Custom tourism website design for your business incl. designs, fonts, images and more
  • Have a booking engine? We will integrate this seamlessly on your tourism website
  • Fully responsive web design for desktop, tablet & mobile
  • Built in WordPress, an Open Source Content Management System (CMS) giving you 100% ownership of the site 
  • Built with speed & site optimisation in mind (easy to add our SEO & maintenance services)
  • Social media integration (with your accounts)
  • Third party integrations (e.g. CRM or chat plugins)
  • Blog / newsletter options
  • Optional hosting / maintenance packages for your tourism website

starting from £1,349.00

Ideal for a smaller budget, one of our web design services includes the use of our very own pre-designed WordPress template from which we can create your own custom website for you. Features include:

  • Pre-built template with added custom designs such as fonts, colours, images etc.) & your own content
  • Have a booking engine? We will integrate this seamlessly on your website
  • Fully responsive web design for desktop, tablet & mobile
  • Built in WordPress, an Open Source Content Management System (CMS) giving you 100% ownership of the site
  • Built with speed & site optimisation in mind (easy to add our SEO & maintenance services)
  • Social media integration (with your accounts)
  • Third party integrations (e.g. CRM or chat plugins)
  • Blog / newsletter options
  • Optional hosting / maintenance packages

starting from £749.00

Your website is arguably the most important aspect of your online marketing. It brings together information on you and your business and also forms your sales pitch and potential delivery tool of your services.

However, maybe you are not receiving the attention your site deserves or you are not getting the booking numbers you would like. Our site audit will focus on all the relevant things a customer is looking for in a website, from user friendliness/experience (UX), content & ease of booking ability to page speed & on-site SEO. Your audit will include:

  • user friendliness ratings (per page) & suggestions for change if required
  • Page speed assessment & report
  • Tips on website content specific to your web pages
  • Basic SEO check-up (the more detailed SEO is highlighted below)
  • Customer journey (ease of booking, readability, website navigation)
  • Final report & analysis with easy-to-implement changes to create a better site & customer experience

£249.00 per website

If we design a new website for you within 6 months of your audit, we will take the amount paid for the audit off your website design cost.

We have a wealth of experience with regards to content & design focussing on the right type of client you are looking to impress. Some of the things we can do for you:

  • Digital artwork
  • Brochure materials
  • Blog posts & content management
  • Social media management

 

 

Contact Us

SEO FOR TOURISM STRATEGY

One of the most important elements of having a website is to have it rank with search engines – and as high as it can go! We know what the correct backlink profile can do for a site!

Backlinks are essentially weblinks from external sites linking back to one of your web pages. There are good and bad and our audit will sift through each link and profile this for you. Your audit will provide information on the following:

  • Web domain authority ranking
  • List of tourism website backlinks incl. sources
  • Ratio of link strengths & usefulness rating
  • Up to 3 competitor’s best 5  backlinks
  • Valuable insights into your backlinks & expert advice whether you need to add quality of quantity of your backlinks

£249.00 per website

Tracking individual keywords can help you determine if you should still be using them or understand how well they are performing on your website. Keyword tracking will also give you a good idea whether it is worth using that specific keyword at all or if you need to change things up a bit.

Once we have your chosen keyword list, we will set up the words to be tracked. We will also get an idea of where you currently rank for each keyword. After approx. 1-2 months we will have a great picture of where you are heading with your chosen keywords and what need to be done to stay (or get) ahead of the game – we will be checking out your competition, too.

  • Set up tracking for your chosen keyword list
  • Analyse both Google’s desktop & mobile search results
  • SERP features tracking (snippets, videos, etc.)
  • Track your business & search competitors
  • Check your website for relevant keywords

£199.00 per website

Our on-site SEO will take the SEO keyword & backlinks audits to produce appropriate site page titles, Meta data, alt tags and internal links as part of your on-site SEO package. The aim is to help you grow & rank higher organically. We provide some of our on-site SEO services as a one-off package to get your new website off to the perfect start, however, to keep up-to-date and include enhanced on-site SEO & detailed monthly reports, you will want to look at our monthly add-on package. Our one-off package includes:

  • Analysis of keywords / backlinks audits (if no audits available we will use basic tools to determine keywords)
  • Meta titles & meta tags for each page of your website
  • Internal link building
  • Alt tags for images
  • Page speed optimisation
  • Optimised user experience (UX)

£349.00 add-on per web domain*

*only available for websites made by Hoop Tourism for your business

Contact Us
SEO FOR TOURISM

SEO FOR TOURISM STRATEGY

One of the most important elements of having a website is to have it rank with search engines – and as high as it can go! We know what the correct backlink profile can do for a site!

Backlinks are essentially weblinks from external sites linking back to one of your web pages. There are good and bad and our audit will sift through each link and profile this for you. Your audit will provide information on the following:

  • Web domain authority ranking
  • List of tourism website backlinks incl. sources
  • Ratio of link strengths & usefulness rating
  • Up to 3 competitor’s best 5  backlinks
  • Valuable insights into your backlinks & expert advice whether you need to add quality of quantity of your backlinks

£249.00 per website

Tracking individual keywords can help you determine if you should still be using them or understand how well they are performing on your website.

Keyword tracking will also give you a good idea whether it is worth using that specific keyword at all or if you need to change things up a bit. Once we have your chosen keyword list, we will set up the words to be tracked. We will also get an idea of where you currently rank for each keyword.

After approx. 1-2 months we will have a great picture of where you are heading with your chosen keywords and what need to be done to stay (or get) ahead of the game – we will be checking out your competition, too.

  • Set up tracking for your chosen keyword list
  • Analyse both Google’s desktop & mobile search results
  • SERP features tracking (snippets, videos, etc.)
  • Track your business & search competitors
  • Check your website for relevant keywords

£199.00 per website

Our on-site SEO will take the SEO keyword & backlinks audits to produce appropriate site page titles, Meta data, alt tags and internal links as part of your on-site SEO package. The aim is to help you grow & rank higher organically. We provide some of our on-site SEO services as a one-off package to get your new website off to the perfect start, however, to keep up-to-date and include enhanced on-site SEO & detailed monthly reports, you will want to look at our monthly add-on package. Our one-off package includes:

  • Analysis of keywords / backlinks audits (if no audits available we will use basic tools to determine keywords)
  • Meta titles & meta tags for each page of your website
  • Internal link building
  • Alt tags for images
  • Page speed optimisation
  • Optimised user experience (UX)

£349.00 add-on per web domain*

*only available for websites made by Hoop Tourism for your business

Contact Us

Our basic tourism website maintenance package provides you with the necessary tools to get on with your business and not worry about the stresses of keeping your website up-to-date with the latest plugins, theme updates, PHP settings and more…

  • Monitor & manage website updates (themes, plugins etc. excluding premium plugins)
  • Shared web hosting
  • Management of paid-for WordPress themes & design programs (incl. all updates)
  • Caching & limited image optimisation management
  • Weekly website back-ups & monthly manual checks of each webpage

£29.00 per month/site

Our premium website maintenance package provides you with all the tools to get on with your business! No worries about updates, maintenance, keeping your website healthy and, additionally to the basic package, you also receive up to one hour of free revisions to your site, monthly site report & more frequent checks and backups.

  • Monitor & manage website updates (themes, plugins etc. including premium licences)
  • Managed web hosting
  • Management of paid-for WordPress themes & design programs (incl. all updates)
  • Caching, file, CDN & enhanced image optimisation management
  • Daily website back-ups & weekly checks of each webpage
  • Security checks
  • Monthly site report
  • Website revisions & fixes (up to 1 hour per month; does not roll-over to next month)
  • Consultation call each quarter for up to 1 hour via Microsoft Teams

£49.00 per month/site

Our SEO package is designed to work hand-in-hand with our premium maintenance package (but is also fine with the basic package). We will create titles & meta tags to help Google rankings, conduct keyword research on your top 5 keywords each month, build relevant internal links and support you in your ongoing SEO strategy. The aim is to help you grow & rank higher organically.

  • SEO support
  • Keyword research
  • Title & meta tag creation & management
  • Ongoing page speed optimisation
  • Database optimisation
  • Cross-Linking (internal link building)
  • Monthly SEO report

£59.00 add-on per month/site

Contact Us

WEBSITE MAINTENANCE

Website Maintenance Services

WEBSITE MAINTENANCE

Our basic tourism website maintenance package provides you with the necessary tools to get on with your business and not worry about the stresses of keeping your website up-to-date with the latest plugins, theme updates, PHP settings and more…

  • Monitor & manage website updates (themes, plugins etc. excluding premium plugins)
  • Managed web hosting
  • Management of paid-for WordPress themes & design programs (incl. all updates)
  • Caching & limited image optimisation management
  • Weekly website back-ups & monthly manual checks of each webpage

£29.00 per month/site

Our premium website maintenance package provides you with all the tools to get on with your business! No worries about updates, maintenance, keeping your website healthy and, additionally to the basic package, you also receive up to one hour of free revisions to your site, monthly site report & more frequent checks and backups.

  • Monitor & manage website updates (themes, plugins etc. including premium licences)
  • Managed web hosting
  • Management of paid-for WordPress themes & design programs (incl. all updates)
  • Caching, file, CDN & enhanced image optimisation management
  • Daily website back-ups & weekly checks of each webpage
  • Security checks
  • Monthly site report
  • Website revisions & fixes (up to 1 hour per month; does not roll-over to next month)
  • Consultation call each quarter for up to 1 hour via Microsoft Teams

£49.00 per month/site

Our SEO package is designed to work hand-in-hand with our premium maintenance package (but is also fine with the basic package). We will create titles & meta tags to help Google rankings, conduct keyword research on your top 5 keywords each month, build relevant internal links and support you in your ongoing SEO strategy. The aim is to help you grow & rank higher organically.

  • SEO support
  • Keyword research
  • Title & meta tag creation & management
  • Ongoing page speed optimisation
  • Database optimisation
  • Cross-Linking (internal link building)
  • Monthly SEO report

£59.00 add-on per month/site

Contact Us

STRATEGIC TRAINING & CONSULTING

So you have created your new tourism website, you have some good SEO going – what next?

A strategic plan sounds a little dry but is essential – let us help you create that strategy in your tourism business to propel you forward to the next level.

What do we mean by that? Well, it all depends on your individual needs and type of business, of course, however, on a very generic term, it means helping your find the right solutions to digitise business, streamline workflows, integrate systems and, overall, make your life much easier so you can focus on running the businesses and getting more of it!

Sounds good? Take a look at the below ways we can help and speak to us in a free initial consulting session.

This is a field that is becoming more and more important (almost by the minute)!

The reasons for this are initially simple: more advances in tech mean more choice (good thing to an extent!), more tech means more integrations are needed for tech to talk to each other and make life easier for you and the more digitised our world becomes, the more important it is to combine the right tech for your specific needs, niche and people.

It’s already not quite so simple anymore – and here is where we come in to help:

  • Combining the right tech for your business needs (type of technology, integrations, connectivity, marketplaces and more)
  • Create streamlined approach to tech & use it to your advantage (fully integrated into your tourism website development
  • Create a marketing edge in your tourism niche

Arguably one of the most important decisions you will make in your tourism business (and in your tourism website development) is choosing the right booking engine/system. 

Simple, right?! Nope…

It is simple to choose “A” booking system but that does not mean it is the right one – and there are several factors to take into consideration: integrations with other tech you use, marketplace connectivity and what this means for you, cost/benefit calculations, do you offer e.g. public or private experiences, are you looking to create combo products and so much more.

We have gone through this process on deep levels in all of our tourism businesses and are on-hand to help find your way through the labyrinth (and mine field!).

Right, you have the systems in place, the integrations you want and the product you wish to sell to the world. But what does the trade actually want from you to sell that product? This is where our global travel trade readiness training comes in:

  • Introduction to inbound travel
  • Understanding global distribution systems
  • What requirements does the travel trade have?
  • Attracting international attention
  • Key markets & insights, types of travellers, roles of intermediaries in travel trade  
  • Rate, commissions & being bookable online

Guests are flocking to your hotel, B&B, inn, tourism attraction – whoohoo!!

To get ahead of the game and to cross- & upsell (with that brilliant new booking engine of yours), your staff require some detailed knowledge of the destination and what it has to offer as well as the training on the systems to be used to book for guests/customers/clients. We can do all that and more…

  • Front-of house destination training incl. local/regional knowledge of top tourism products and how to access & deliver information efficiently to clients/guests
  • Bespoke knowledge training of relevant sites/attractions/hospitality in local area
  • Training on booking software for direct bookings at concierge desks etc. (incl. commission payment options)
  • TBC
Contact Us
Training Services

STRATEGIC TRAINING & CONSULTING

So you have created your new tourism website, you have some good SEO going – what next?

A strategic plan sounds a little dry but is essential – let us help you create that strategy in your tourism business to propel you forward to the next level.

What do we mean by that? Well, it all depends on your individual needs and type of business, of course, however, on a very generic term, it means helping your find the right solutions to digitise business, streamline workflows, integrate systems and, overall, make your life much easier so you can focus on running the businesses and getting more of it!

Sounds good? Take a look at the below ways we can help and speak to us in a free initial consulting session.

This is a field that is becoming more and more important (almost by the minute)!

The reasons for this are initially simple: more advances in tech mean more choice (good thing to an extent!), more tech means more integrations are needed for tech to talk to each other and make life easier for you and the more digitised our world becomes, the more important it is to combine the right tech for your specific needs, niche and people.

It’s already not quite so simple anymore – and here is where we come in to help:

  • Combining the right tech for your business needs (type of technology, integrations, connectivity, marketplaces and more)
  • Create streamlined approach to tech & use it to your advantage (fully integrated into your tourism website development
  • Create a marketing edge in your tourism niche

Arguably one of the most important decisions you will make in your tourism business (and in your tourism website development) is choosing the right booking engine/system. 

Simple, right?! Nope…

It is simple to choose “A” booking system but that does not mean it is the right one – and there are several factors to take into consideration: integrations with other tech you use, marketplace connectivity and what this means for you, cost/benefit calculations, do you offer e.g. public or private experiences, are you looking to create combo products and so much more.

We have gone through this process on deep levels in all of our tourism businesses and are on-hand to help find your way through the labyrinth (and mine field!).

Right, you have the systems in place, the integrations you want and the product you wish to sell to the world. But what does the trade actually want from you to sell that product? This is where our global travel trade readiness training comes in:

  • Introduction to inbound travel
  • Understanding global distribution systems
  • What requirements does the travel trade have?
  • Attracting international attention
  • Key markets & insights, types of travellers, roles of intermediaries in travel trade  
  • Rate, commissions & being bookable online

Guests are flocking to your hotel, B&B, inn, tourism attraction – whoohoo!!

To get ahead of the game and to cross- & upsell (with that brilliant new booking engine of yours), your staff require some detailed knowledge of the destination and what it has to offer as well as the training on the systems to be used to book for guests/customers/clients. We can do all that and more…

  • Front-of house destination training incl. local/regional knowledge of top tourism products and how to access & deliver information efficiently to clients/guests
  • Bespoke knowledge training of relevant sites/attractions/hospitality in local area
  • Training on booking software for direct bookings at concierge desks etc. (incl. commission payment options)
  • TBC
Contact Us

FEATURES INCLUDED IN EVERY DESIGN

MOBILE RESPONSIVENESS

All our tourism web designs come fully responsive for mobile & tablet. We customise designs to suit better for different types of devices.

NEWSLETTER & BLOG

If you wish, we are happy to provide you with a blog or newsletter template for your new web design.

FORMS & MAPS

All our websites include contact or tour enquiry forms specific to your business needs. We also add maps to your tourism website development.

SEO STARTER

All tourism website developments include initial on-page SEO setup giving it an optimised start in life.

TOUR BOOKING PLATFORM SETUP

We will audit your site and check what tour booking engine makes sense for your purposes.

VIDEO & IMAGES

We can provide stock images & videos for your tour website (royalty-free). We can create galleries, portfolios and more.

CMS

We use WordPress and can give you CMS access so you can update the content of your pages yourself.

MORE

We offer a whole lot more for your specialist tourism business and also provide add-ons such as web maintenance & strategic partnerships.

SPEAK WITH US TODAY

If you like what you see, give us a call or send us a message and we’ll take a look at your requirements and begin the process to make you travel trade ready, create a new identity and help you achieve more in the world of tourism!

CONTACT US