At Hoop Tourism Consulting & Design we like to keep things simple, offering clear sales-focused solutions to destinations, their strategic partners and individual tourism businesses.

We want you to feel assured that our services provide you with the best results in creating a sustainable destination strategy and sales-focussed results for your business. Whether you are a destination or a tourism business within, our services all align.

We are about linking businesses with the destination, helping formulate a strategy that works for both respectively. Our services reflect these link building 0pportunities from creating destination focused strategies that can be implemented in tourism businesses within.

Developing Experiences For Visitors

Destination Consulting, Planning & Strategy

Understanding your destination and focussing on the visitor experience is vital. We are specialists in planning the development of the visitor experience for destinations.

Why is a good website important?

Take full control

Your tourism business’s website is home to all your content, images, videos and information that potential customers need to book with you.

It is also one of the very few places in a tour business that is your total control, making it a powerful tool to get right.

A good tourism website requires a visitor to trust your brand and increase the likelihood that they will book with you and not move elsewhere.

Why website maintenance?

Keep your site at its best

Now that you have a shiny new website, the work actually has only begun. Constant updates to plugins, themes, connectivity as well as caching and backups can be time consuming.

And there is no doubt about it, running a business will already keep you busy! Ease the load, and let Hoop Tourism help you to manage your site.

It is highly important to keep your site at its best and maintaining it is part of the process.

Is SEO important?

What is SEO?

SEO stands for search engine optimisation. In simple terms, SEO means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines.

The better visibility your pages have in search results, the more likely you are to bring attention to your site and gain visitors. Thus, gain more customers and, in the end, profits.

SEO is a fundamental part of your digital marketing mix because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands.

Basically, you need to be visible in the marketplace.

Choosing the right booking system for your business

It's More than transactions

Arguably one of the most important decisions you will make in your tour business (and in your tour website development) is choosing the right booking engine & reservation system. 

Simple process, right?! Nope…

It is simple to choose “a” booking system but that does not mean it is the right one – and there are several factors to take into consideration These can range from integrations with other tech you use, marketplace connectivity, monthly or per booking costs, profit calculations and more… Questions such as whether you offer public or private experiences and your reservation technology is fit for both or either, cluster building within your tour region for combo tours, up- and cross-selling.

We have been there… And we have gone through the full process on deep levels in all of our tourism businesses.

We’re in a great place to give you expert advice and are on-hand to help find your way through the labyrinth (and mine field!).

What are sales channels?

New sales opportunities

Think of sales channels as ways your customers can reach you. Sales channels provide the means by which customers are able to make an active decision to book a tour or experience with your company. Mainly, aside from your own website, these will be third party businesses, websites, online travel agents (OTAs) and more.

These third parties play a crucial role in the tour booking mix. However, the questions are plentiful. Which ones are important? What tours do I place where? At what is the cost or commission? Is it worth it? There are so many options & pitfalls.

We’ll help you select the most effective and efficient partners.

Understanding the travel trade

What is the travel trade?

The travel trade – intermediaries such as tour
operators, wholesalers, travel agents, group travel organisers and online
travel agents – play a significant role in attracting
visitors to a destination.

Simply put, travel trade is the network of businesses
that form the international travel distribution system.
Trade are buyers and sellers, who in turn sell to both
consumers or other buyers within the network.

Your international solution on your local market doorstep

In-destination travel trade representation

Hoop Tourism (and under Northern Secrets) has been providing travel trade representation services in the UK market for over 10 years. We have built excellent relationships with tourism boards, media, tour operators and travel agencies in the marketplace.

International clients that require travel trade representation services in the UK market come from all sectors of the travel and tourism industry. Our clients are hotels, tour operators, destination management organisations, travel agents and transport companies.

Our clients also include inbound agencies & regional destination management organisations (DMOs) who require trade show representation of their region at major trade events around the globe.

Either requirement, we have a dedicated team to represent your business or organisation across the travel & tourism sector.

We make it our job to educate the travel trade and promote our clients’ assets through in-person and online training, trade show attendance and the organisation of familiarisation trips for agents and tour operators.

Real-time bookable tours at every hotel

Bringing tours & hotels together

Tour Concierge by Hoop TourismTour Concierge by Hoop Tourism is a new concept of bringing together local tour products with hotels.

Imagine hotel concierges or front desks having easy access to the best tours in town with live availability?

That is what Tour Concierge by Hoop Tourism brings – an easy, single platform booking solution for hotels as well as a simple solution for tour operators to bring their products to staying guests.


If you like what you see, give us a call or send us a message and we’ll take a look at your requirements and begin the process to make you travel trade ready, create a new identity and help you achieve more in the world of tourism!